{"product_id":"idhair-elements-blonde-shampoo-250ml","title":"idHAIR ELEMENTS Blonde Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003e\u003ca href=\"\/account\/login\"\u003eLog in for your trade salon price\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCool, clear blonde — without the brass.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA violet-pigmented, sulphate-free shampoo that neutralises warm tones in blonde, highlighted and silver hair, leaving a cooler, clearer, more expensive-looking blonde.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eViolet pigments gently neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePlant protein and ceramides improve elasticity and strength\u003c\/li\u003e\n\u003cli\u003eMarine bioferment balances the scalp\u003c\/li\u003e\n\u003cli\u003eSulphate-free — safe on colour and bond treatments\u003c\/li\u003e\n\u003cli\u003eVegan and cold-processed\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eViolet pigment (CI 60730) · Plant protein · Ceramide complex (phospholipids + sphingolipids) · Pseudoalteromonas marine bioferment\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to damp hair, lather and leave for 1–5 minutes depending on the depth of neutralisation required. Rinse thoroughly. Follow with ELEMENTS Blonde Treatment.\u003c\/p\u003e\u003ch3\u003eAt a glance\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e250ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eidHAIR ELEMENTS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFamily\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMade in\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDenmark\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSulphate-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCurly Girl approved\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCold-processed\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBarcode\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5704699878531\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eAbout ELEMENTS\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFormulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: \u003cem\u003eBlue Bioactives\u003c\/em\u003e (marine actives that protect and care for hair and scalp at depth), \u003cem\u003eBalanced Circularity\u003c\/em\u003e (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and \u003cem\u003eBeauty Essentials\u003c\/em\u003e (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.\u003c\/p\u003e\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\u003cp\u003e\u003csmall\u003eAqua (Water), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Parfum (Fragrance), Sodium Chloride, Polyquaternium-47, Sodium Benzoate, Pseudoalteromonas Ferment Extract, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium Phytate, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Pentylene Glycol, Phospholipids, Sodium Salicylate, Sphingolipids, Phenoxyethanol, Ethylhexylglycerin, Sodium Sulfate, Potassium Sorbate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Citric Acid, CI 60730\u003c\/small\u003e\u003c\/p\u003e","brand":"idHAIR","offers":[{"title":"Default Title","offer_id":50923804000508,"sku":"50000368","price":43.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/5792\/4860\/files\/50000368_1_idhair_ELEMENTS_Blonde_Shampoo_250ml.jpg?v=1786003029","url":"https:\/\/idhair.au\/products\/idhair-elements-blonde-shampoo-250ml","provider":"idHAIR Australia","version":"1.0","type":"link"}