{"product_id":"idhair-hp-bleach-me-power-bleach-6-x-1000g-bundle","title":"idHAIR HP Bleach Me Power+ Bleach 6 X 1000g Bundle","description":"\u003cp\u003e\u003cstrong\u003eHair Paint Bleach Me Power+\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAn innovative, professional lightening powder with low ammonia content. Capable of lightening up to 9 tones. Easy to mix and apply. Suitable for all lightening techniques including freehand and balayage. Designed not to damage the hair and contains innovative Amino Sugar Nourishing Complex.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHair Paint Bleach Me POWER+ is built on the unique Amino Sugar Nourishing Complex (ASNC), that contains amino acids, sugars, cysteine and glycine, that helps to protect and recreate the hair.\u003c\/p\u003e\n\u003cp\u003eNormally, lifting at these levels can make the hair dry and damaged over time, as most standard bleaching products contains persulfates that break down the hair.\u003c\/p\u003e\n\u003cp\u003eThe hair is being protected on the surface and on the inside during the lifting process: the amino acids penetrate deep into the hair, regulates the damaging effect of the persulfates, and protects the damaged keratin structure.\u003c\/p\u003e\n\u003cp\u003eThe sugars add moisture and care to the surface of the hair, in order to make the hair appear shiny and well nourished. Cysteine and glycine improve the inner keratin bonds of the hair so the hair will remain healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBundle Includes\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eidHAIR HP Bleach Me Power+ Bleach 6 X 1000g Bundle\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features and Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmino Sugar Nourishing Complex\u003c\/li\u003e\n\u003cli\u003eSmooth and Creamy Consistency\u003c\/li\u003e\n\u003cli\u003eLightens up to 9 levels\u003c\/li\u003e\n\u003cli\u003eGreat Performance in a Short Time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eIdeal for\u003c\/h4\u003e\n\u003cp\u003ePROFESSIONAL PRODUCT ONLY.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTHIS IS A PROFESSIONAL PRODUCT AND WE RECOMMEND IT IS ONLY USED BY HAIRCARE PROFESSIONALS.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/0805\/5218\/files\/idHAIR_Gloss_Manual.pdf?v=1706851666\"\u003eMore bleaches in idHAIR Bleach range\u003c\/a\u003e\u003c\/p\u003e","brand":"idHAIR","offers":[{"title":"Default Title","offer_id":49134116339964,"sku":"10090010119x6","price":239.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/5792\/4860\/files\/idHAIR_HP_Bleach_Me_Power_Bleach_6_X_1000g_Bundle_1.png?v=1779754159","url":"https:\/\/idhair.au\/products\/idhair-hp-bleach-me-power-bleach-6-x-1000g-bundle","provider":"idHAIR Australia","version":"1.0","type":"link"}