idHAIR ELEMENTS Beach Paste 125ml

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Raw, matte, undone.

A styling paste that builds gritty, beach-worn texture and a matte finish — flexible hold with none of the weight.

Why you'll love it

• Hydrated silica creates that raw, sand-worn texture
• Matte finish — no shine, no wet look
• Shea butter and upcycled oat kernel oil nourish
• Candelilla wax for flexible hold without heaviness
• Vegan formula

Key ingredients

Hydrated silica · Shea butter · Upcycled oat kernel oil · Candelilla wax

How to use

Warm between the palms. Apply to damp hair for a natural, controlled look with texture and hold, or to dry hair for a more matte, broken-up result.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Caprylic/Capric Triglyceride, Euphorbia Cerifera Cera, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Copernicia Cerifera Cera, Sorbitol, Hydrogenated Rapeseed Oil, Parfum (Fragrance), Ceteareth-20, Alcohol Denat., Isopropyl Myristate, Cera Microcristallina, Hydrogenated Vegetable Oil, Stearyl Stearate, Avena Sativa Kernel Oil, Oleth-5, Glycerin, PVP, Stearic Acid, Oleth-3, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Pogostemon Cablin Oil, Limonene, Alpha-Isomethyl Ionone, Citrus Aurantium Peel Oil, Citronellol, Ethylhexylglycerin, Coumarin, Citrus Limon Peel Oil, Juniperus Virginiana Oil, Benzyl Alcohol, Rose Ketones