idHAIR ELEMENTS Blonde Shampoo 1000ml

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Cool, clear blonde — without the brass. Salon litre.

The salon-size litre of the violet-pigmented, sulphate-free shampoo that neutralises warm tones in blonde, highlighted and silver hair.

Why you'll love it

• Violet pigments gently neutralise yellow and brassy tones
• Plant protein and ceramides improve elasticity and strength
• Marine bioferment balances the scalp
• Sulphate-free — safe on colour and bond treatments
• Litre size — best value per wash for backbar and retail

Key ingredients

Violet pigment (CI 60730) · Plant protein · Ceramide complex (phospholipids + sphingolipids) · Pseudoalteromonas marine bioferment

How to use

Apply to damp hair, lather and leave for 1–5 minutes depending on the depth of neutralisation required. Rinse thoroughly. Follow with ELEMENTS Blonde Treatment.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Parfum (Fragrance), Sodium Chloride, Polyquaternium-47, Sodium Benzoate, Pseudoalteromonas Ferment Extract, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium Phytate, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Pentylene Glycol, Phospholipids, Sodium Salicylate, Sphingolipids, Phenoxyethanol, Ethylhexylglycerin, Sodium Sulfate, Potassium Sorbate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Citric Acid, CI 60730