idHAIR ELEMENTS Blonde Treatment 200ml

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Toning and conditioning in one step.

A violet-pigmented treatment that neutralises warmth while it conditions — softening, smoothing and caring for both hair and scalp.

Why you'll love it

• Violet pigments refine and cool the tone
• Lactic acid softens and smooths the cuticle
• Lipids restore moisture to over-processed blonde
• Marine bioferment balances the scalp
• Vegan formula

Key ingredients

Violet pigment (CI 60730) · Lactic acid · Coconut oil · Lipid complex · Pseudoalteromonas marine bioferment

How to use

Apply to washed, damp hair. Work through and leave for 3–10 minutes depending on the intensity required. Rinse thoroughly and follow with conditioner.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cocos Nucifera Oil, Lactic Acid, Pseudoalteromonas Ferment Extract, Isopropyl Alcohol, Sodium Salicylate, Amodimethicone, Dimethicone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Phospholipids, Sphingolipids, Cetrimonium Chloride, Trideceth-12, Pentylene Glycol, Potassium Sorbate, Sodium Benzoate, CI 60730, Tetramethyl Acetyloctahydronaphthalenes, Sodium Chloride, Sodium Sulfate, Linalool, Parfum (Fragrance)