idHAIR ELEMENTS Colour Shampoo 250ml

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Keep your colour looking like the day you left the salon.

A sulphate-free shampoo that protects colour intensity and shine, washing gently while helping to prevent fade and discolouration.

Why you'll love it

• Quinoa protein locks in colour intensity
• Sunflower extract provides UV protection
• Sulphate-free — cleanses without stripping
• Marine bioferment balances the scalp
• Vegan and cold-processed

Key ingredients

Hydrolysed quinoa protein · Sunflower seed extract (UV) · Pseudoalteromonas marine bioferment

How to use

Suitable for daily use. Apply to damp hair, lather and rinse thoroughly.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Polyquaternium-47, Pseudoalteromonas Ferment Extract, Hydrolyzed Quinoa, Helianthus Annuus Seed Extract, Butylene Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Potassium Sorbate, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Tetramethyl Acetyloctahydronaphthalenes, Phenoxyethanol, Ethylhexylglycerin, Linalool