idHAIR ELEMENTS Moisture Shampoo 250ml

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Deep hydration. Zero frizz.

A sulphate-free shampoo that floods dry, thirsty hair with moisture and leaves it silky, glossy and frizz-free.

Why you'll love it

• Hyaluronic acid and betaine hydrate at depth
• Nordic pine cone extract strengthens the hair
• Marine bioferment balances the scalp
• Sulphate-free — cleanses gently
• Vegan and cold-processed

Key ingredients

Hydrolysed hyaluronic acid · Upcycled betaine (sugar beet) · Scots pine cone extract · Pseudoalteromonas marine bioferment

How to use

Suitable for daily use. Apply to damp hair, lather and rinse thoroughly. Follow with ELEMENTS Moisture Conditioner.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium PCA, Pseudoalteromonas Ferment Extract, Betaine, Sodium Benzoate, Trisodium Ethylenediamine Disuccinate, Potassium Sorbate, Citric Acid, Sodium Salicylate, Polyquaternium-47, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydrolyzed Hyaluronic Acid, Pinus Sylvestris Cone Extract, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Tetramethyl Acetyloctahydronaphthalenes, Phenoxyethanol, Ethylhexylglycerin, Linalool