idHAIR ELEMENTS Smooth Repair Shampoo 250ml

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Strength you can feel from the first wash.

A sulphate-free repairing shampoo that rebuilds strength from within and helps hair resist breakage.

Why you'll love it

• Glycolic acid nourishes the hair from the inside out
• Vegetable protein rebuilds the internal structure
• Improves elasticity and resilience
• Marine bioferment supports a healthy scalp
• Sulphate-free and vegan

Key ingredients

Glycolic acid · Hydrolysed vegetable protein PG-propyl silanetriol · Pseudoalteromonas marine bioferment

How to use

Suitable for daily use. Apply to damp hair, lather and rinse thoroughly. Follow with ELEMENTS Smooth Repair Treatment.

At a glance

About ELEMENTS

ELEMENTS is idHAIR's third-generation professional range — rebuilt from the ground up in 2026 around one idea: the scalp is skin, and it deserves the same active ingredients we expect from advanced skincare.

Formulated and made in Denmark by idHAIR — 100% Danish-owned, family-run since 1986 — ELEMENTS is built on the Triple B Concept: Blue Bioactives (marine actives that protect and care for hair and scalp at depth), Balanced Circularity (responsible sourcing, upcycled Nordic ingredients and recycled packaging) and Beauty Essentials (advanced skincare actives brought into haircare). Products are cold-processed — made without heat — to reduce energy use and carbon footprint.

Ingredients (INCI)

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycolic Acid, Polyquaternium-47, Pseudoalteromonas Ferment Extract, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Sodium Salicylate, Tetramethyl Acetyloctahydronaphthalenes, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Ethylhexylglycerin, Linalool, Sodium Hydroxide